mockups

Winkler Bible Camp

Winkler Bible Camp has been a summer camp destination for young people in Southern Manitoba for decades. Branding is important even for not-for-profit organizations and as WBC expanded, they realized a rebrand was necessary to keep the camp moving forward. One of Pixels’ other clients was on the Board of Directors and recommended Pixels to help facilitate and execute the project.

A rebrand is a huge undertaking, and the partnership Pixels has with the camp made the process as smooth as possible. A new website was incorporated in the rebrand and has resulted in a significant increase in online registration of summer campers. Custom online registration tools were developed in order to streamline the registration process for campers as well as internal staff. The new website allowed for a 49% increase in traffic during registration week over the previous year. The overall image and online experience is modern, refreshing, and most importantly, keeps inline with the core of who Winkler Bible Camp is.

Strategy
Rebrand
Website including online registration
Video support
Print collateral design & printing
Ongoing support View Website

Rebrand

winkler bible camp logo

New logo

Colours

Winkler Bible Camp has a specific colour palette including supporting colours designed to maintain consistency throughout the brand.

Primary

winkler bible camp pantone

Secondary

winkler bible camp pantone

Supporting Colours

winkler bible camp pantone
winkler bible camp pantone
winkler bible camp pantone
winkler bible camp pantone

Typefaces

We use a specific group of typefaces to support our logo. Specific typefaces are to be used for different situations and are categorized that way.

Headings

Body Copy

Permanent Marker
alphabet permanent marker typeface
Franklin Gothic Book
alphabet Franklin Gothic Book typeface
Franklin Gothic Demi
alphabet Franklin Gothic Demi typeface
Franklin Gothic Book Italic
alphabet Franklin Gothic Book Italic typeface

Print Collateral

print mockups